Vesta Value, LLC — Privacy Policy

Last Updated: August 14, 2026

Vesta Value, LLC (“Vesta Value,” “Company,” “we,” “us,” or “our”) respects your privacy and is committed to responsibly handling personal information.

Vesta Value is a Utah-based real estate investment company. Our website may be accessed nationwide, and we may consider properties located throughout the United States.

This Privacy Policy explains how we collect, use, disclose, store, and protect information when you:

• Visit our website;

• Submit an online form;

• Respond to an advertisement;

• Request information or an offer;

• Communicate with us by telephone, text message, email, voicemail, or another method;

• Communicate with an artificial intelligence-assisted system;

• Provide information concerning a property;

• Participate in a potential real estate transaction; or

• Otherwise interact with us.

Our website, communications systems, and related business activities are collectively referred to as the “Services.”

By using our Services or providing information to us, you acknowledge the practices described in this Privacy Policy.

Where consent is legally required for a particular activity, including certain marketing communications, automated calls, artificial or prerecorded voice calls, AI-generated voice calls, text messages, cookies, or call recording, we will seek consent through an appropriate process.

1. Information We Collect

We may collect information:

• Directly from you;

• Automatically through our website;

• Through communications with you;

• From advertising platforms;

• From public records;

• From service providers;

• From data providers;

• From referrals;

• From prior interactions; and

• From other lawful sources.

2. Information You Provide

Information you voluntarily provide may include:

• Full name;

• Telephone number;

• Email address;

• Mailing address;

• Property address;

• Property ownership information;

• Property type, condition, size, age, features, and repair needs;

• Mortgage and lien information;

• Tax information;

• Foreclosure or bankruptcy information;

• Probate, estate, or trust information;

• Occupancy and tenancy information;

• Desired sale price;

• Preferred closing date;

• Reasons for considering a sale;

• Property photographs and videos;

• Property and transaction documents;

• Information concerning other owners or representatives;

• Information provided during calls or messages;

• Offer and transaction information; and

• Other information you voluntarily provide.

When you provide personal information concerning another person, you represent that you are authorized to provide it or have any consent required by applicable law.

3. Telephone Calls, Recordings, and Communication Information

When you communicate with us, we may collect and retain:

• Telephone numbers;

• Email addresses;

• Communication dates and times;

• Call duration and direction;

• Call disposition;

• Communication history;

• Text messages;

• Emails;

• Voicemails;

• Attachments;

• Audio recordings;

• Call transcripts;

• Call summaries;

• Notes;

• Consent records;

• Opt-out records; and

• Information generated through automated or AI-assisted tools.

Call Recording

Inbound and outbound telephone calls may be recorded.

Recordings may be used to:

• Respond to inquiries;

• Evaluate properties;

• Maintain accurate records;

• Update our CRM;

• Train and evaluate personnel;

• Monitor service quality;

• Train, test, evaluate, maintain, or improve automated and artificial intelligence systems;

• Document consent and communication preferences;

• Detect fraud or misuse;

• Resolve disputes; and

• Comply with legal obligations.

Recording laws vary by jurisdiction. We intend to provide notice or obtain consent when required by applicable law.

4. Artificial Intelligence and Automated Communications

We use artificial intelligence and automated technologies in portions of our business.

These technologies may include:

• AI-generated or synthetic voices;

• AI-assisted telephone representatives;

• AI-generated or AI-assisted text messages;

• Conversational AI;

• Speech recognition;

• Call transcription;

• Call summarization;

• Automated responses;

• Appointment scheduling;

• Lead qualification;

• Property-information collection;

• Communication analysis; and

• CRM automation.

We use AI-generated voice communications only where we have a basis to conclude that the recipient has provided applicable consent.

During an AI-assisted communication, the system may collect information concerning:

• Your identity;

• Contact information;

• Property ownership;

• Property condition;

• Repairs;

• Occupancy;

• Mortgages or liens;

• Desired sale price;

• Sale timing; and

• Other matters relevant to a potential transaction.

AI-assisted calls may be recorded, transcribed, summarized, or analyzed.

Information may be processed by Vesta Value and technology providers that operate or support our communications systems.

5. AI Model Training and Provider Retention

Certain artificial intelligence and communications providers may retain or process:

• Audio recordings;

• Transcripts;

• Prompts;

• Responses;

• Summaries;

• Feedback;

• Annotations;

• Metadata; and

• Related interaction information.

Depending on the provider, service configuration, and applicable agreements, this information may be used to:

• Provide the service;

• Monitor performance;

• Detect fraud or misuse;

• Maintain security;

• Test systems;

• Evaluate models;

• Train or improve AI models;

• Improve generated voices or speech-recognition technology; and

• Develop or improve related services.

Retention periods and processing practices may differ among providers.

Where appropriate, we seek to use providers subject to contractual, privacy, and security obligations.

6. Information Collected Automatically

When you visit our website, we may automatically collect information including:

• Internet Protocol address;

• General geographic information derived from an IP address;

• Browser type;

• Device information;

• Operating system;

• Internet service provider;

• Referring website or advertisement;

• Pages visited;

• Links clicked;

• Date and time of activity;

• Time spent on pages;

• Navigation and clickstream information;

• Language preferences; and

• Interactions with advertisements and website content.

7. Cookies and Similar Technologies

We may use:

• Cookies;

• Pixels;

• Tags;

• Web beacons;

• Log files;

• Advertising identifiers; and

• Similar technologies.

We use these technologies to:

• Operate our website;

• Maintain security;

• Remember preferences;

• Understand website usage;

• Measure advertising;

• Analyze traffic;

• Identify repeat visitors;

• Improve our Services;

• Detect errors or abuse; and

• Support advertising and marketing.

You may configure your browser or device to restrict certain technologies, although doing so may affect website functionality.

8. Meta Pixel and Advertising

Our website uses or may use Meta Pixel and related advertising technologies provided by Meta Platforms, Inc. and its affiliates.

These technologies help us understand whether advertising on Facebook, Instagram, or other Meta services results in visits, inquiries, or other website activity.

Depending on configuration and your interaction with our website, information transmitted through these technologies may include:

• IP address;

• Browser information;

• Device information;

• Cookie identifiers;

• Advertising identifiers;

• Referring advertisement;

• Pages viewed;

• Links or buttons clicked;

• Forms opened or submitted;

• Date and time information;

• Website events;

• Property-inquiry events; and

• Other website interaction data.

Where configured and permitted, contact information such as an email address or telephone number may be transmitted in a hashed or otherwise protected format for advertising measurement, matching, or audience purposes.

We may use Meta-related data to:

• Measure advertising performance;

• Attribute leads to campaigns;

• Create or refine advertising audiences;

• Reach people who previously interacted with our website;

• Identify similar audiences;

• Improve advertisement delivery; and

• Analyze our marketing.

Meta processes information under its own terms and privacy practices.

Depending on applicable law, certain advertising activities may be considered targeted advertising, sharing, or a sale of personal information even when no money is exchanged.

9. Information From Public and Third-Party Sources

We may receive property and contact information from:

• County assessor records;

• County recorder records;

• Property tax records;

• Court records;

• Probate records;

• Bankruptcy records;

• Foreclosure information;

• Public websites;

• Real estate databases;

• Property-data providers;

• Lead-generation companies;

• Purchased or licensed lead lists;

• Meta lead forms;

• Advertising partners;

• Referrals;

• Prior inquiries;

• Previous customers; and

• Other lawful sources.

Information may include:

• Property ownership;

• Property characteristics;

• Property value information;

• Transaction history;

• Liens;

• Mortgages;

• Tax status;

• Contact information; and

• Other publicly or commercially available information.

The fact that we possess a telephone number or other contact information does not necessarily mean the person submitted that information through our website or consented to every type of communication.

10. How We Use Information

We may use personal information to:

• Respond to inquiries;

• Evaluate properties;

• Determine whether a property meets our investment criteria;

• Prepare or discuss an offer;

• Verify property ownership;

• Review property condition;

• Research title and liens;

• Conduct due diligence;

• Arrange inspections;

• Negotiate transactions;

• Purchase property for our own account;

• Renovate, rent, hold, or resell property;

• Assign or transfer contractual or equitable interests where permitted;

• Complete double closings;

• Participate in novation transactions;

• Identify potential purchasers or transaction partners;

• Make referrals where permitted by law;

• Coordinate title, escrow, financing, inspections, repairs, and closing;

• Manage leads and transactions;

• Maintain CRM records;

• Schedule appointments;

• Conduct follow-up communications;

• Send requested notifications;

• Send marketing communications where legally permitted;

• Personalize and improve our Services;

• Measure advertising performance;

• Train and evaluate personnel;

• Train, test, evaluate, maintain, and improve technology and AI systems;

• Detect fraud, misuse, and security incidents;

• Maintain consent and opt-out records;

• Resolve disputes;

• Exercise or defend legal rights;

• Comply with legal, regulatory, tax, and accounting obligations; and

• Fulfill another purpose disclosed when information is collected.

11. Customer Relationship Management System

We use an online customer relationship management system (“CRM”) to store and manage information concerning property owners, leads, communications, appointments, offers, and transactions.

CRM information may include:

• Contact information;

• Property information;

• Lead source;

• Communication history;

• Call recordings;

• Call transcripts;

• Call summaries;

• Text messages;

• Emails;

• Voicemails;

• Notes;

• Appointments;

• Follow-up tasks;

• Consent records;

• Opt-out records;

• Offer information;

• Transaction information;

• Documents; and

• Automated workflow information.

Our CRM provider may process or store information on our behalf.

12. Calls, Text Messages, Emails, and Voicemails

When you provide contact information or otherwise communicate with us, we may contact you regarding an inquiry, property, offer, appointment, or transaction.

Where required by applicable law, automated or AI-assisted communications will be made only after obtaining the appropriate consent.

With applicable consent, communications may include:

• Automated telephone calls;

• Artificial or prerecorded voice messages;

• AI-generated or synthetic voice calls;

• SMS or MMS text messages;

• AI-generated or AI-assisted text messages;

• Emails; and

• Voicemails.

Message and call frequency may vary. Message and data rates may apply.

Consent to receive marketing communications is not required to receive an offer or sell a property to us.

Opting Out

You may opt out of promotional SMS messages by replying STOP.

You may request SMS assistance by replying HELP.

You may request that marketing calls stop by telling the caller or contacting us.

You may unsubscribe from promotional emails through the unsubscribe method provided.

An opt-out request does not necessarily prevent communications that are:

• Responsive to a new inquiry you initiate;

• Necessary to administer an existing transaction;

• Required by law; or

• Otherwise legally permitted.

13. Mobile Information and SMS Consent

We do not sell or share mobile information or text-message opt-in consent with third parties or affiliates for their own marketing or promotional purposes.

Text-message originator opt-in data and consent will not be sold or transferred to third parties for their independent marketing.

We may provide mobile information to service providers that support our communications, including:

• CRM providers;

• Telephone providers;

• SMS providers;

• Email providers;

• AI providers;

• Voice-technology providers;

• Customer-support providers; and

• Other communications vendors.

These providers may process information as reasonably necessary to provide their services, secure and maintain their systems, comply with law, or perform other activities described in this Privacy Policy.

14. How We Disclose Information

We may disclose personal information as described below.

Service Providers

We may disclose information to vendors providing:

• CRM services;

• Website hosting;

• Telephone services;

• Call recording;

• SMS and MMS messaging;

• Email;

• AI technology;

• Voice generation;

• Transcription;

• Analytics;

• Advertising;

• Property research;

• Electronic signatures;

• Cloud storage;

• Document management;

• Security;

• Customer support;

• Accounting;

• Legal services; and

• Other business operations.

Real Estate Transaction Participants

We may disclose information as reasonably necessary to evaluate, structure, finance, market, assign, refer, or complete a potential real estate transaction where permitted by applicable law.

Recipients may include:

• Property owners;

• Authorized representatives;

• Co-owners;

• Heirs;

• Executors;

• Trustees;

• Attorneys-in-fact;

• Prospective purchasers;

• Assignees;

• Investors;

• Funding partners;

• Lenders;

• Title companies;

• Escrow companies;

• Closing agents;

• Attorneys;

• Inspectors;

• Appraisers;

• Contractors;

• Property managers; and

• Other transaction participants.

Referrals

Where permitted by law, we may refer a property owner or opportunity to another investor or purchaser.

If you agree to or request such a referral, or if disclosure is otherwise permitted by applicable law, we may provide information reasonably necessary to facilitate that introduction or transaction.

Vesta Value may receive compensation from a permitted referral.

SMS opt-in information and consent will not be transferred to the recipient for the recipient's independent marketing purposes.

At Your Direction

We may disclose information when you direct or authorize us to communicate with another person.

Legal and Safety Purposes

We may disclose information when reasonably necessary to:

• Comply with law;

• Respond to a subpoena, warrant, court order, or legal process;

• Respond to government or regulatory authorities;

• Investigate fraud or illegal activity;

• Protect our rights or property;

• Protect another person's rights or safety;

• Enforce an agreement; or

• Establish, exercise, or defend legal claims.

Business Transfers

Information may be disclosed or transferred in connection with an actual or proposed:

• Merger;

• Acquisition;

• Financing;

• Reorganization;

• Sale of assets;

• Sale of the company;

• Change in ownership;

• Bankruptcy; or

• Similar transaction.

Aggregated and Deidentified Information

We may use and disclose information that has been aggregated or deidentified so that it does not reasonably identify an individual.

15. Sale, Sharing, and Targeted Advertising

Vesta Value does not operate as a consumer-data broker and does not sell personal information as a standalone data-broker business.

However, privacy laws in some states define terms such as “sale,” “share,” or “targeted advertising” broadly.

Certain activities described in this Privacy Policy may therefore be legally characterized as a sale, sharing, or targeted advertising in some jurisdictions, including:

• Advertising through Meta Pixel or similar technologies;

• Certain advertising audience activities;

• Certain data disclosures to advertising platforms; or

• Certain compensated transfers or referrals involving property leads.

Where applicable law provides a right to opt out of such activities, eligible consumers may submit a request using the contact information below or another opt-out method we make available.

We do not sell or share SMS opt-in information or mobile consent data for third-party marketing.

16. Data Retention

We retain personal information for as long as reasonably necessary for purposes including:

• Responding to inquiries;

• Evaluating properties;

• Managing leads;

• Following up with prospective sellers;

• Maintaining communication histories;

• Completing transactions;

• Maintaining business and accounting records;

• Complying with legal obligations;

• Maintaining consent records;

• Maintaining do-not-contact and opt-out records;

• Quality assurance;

• Training and evaluating personnel and technology;

• Preventing fraud;

• Resolving disputes; and

• Establishing or defending legal claims.

Records may include:

• CRM information;

• Call recordings;

• Transcripts;

• Summaries;

• Text messages;

• Emails;

• Consent records;

• Property information;

• Offer records; and

• Transaction documents.

Third-party providers, including AI providers, may maintain different retention periods.

When information under our control is no longer reasonably required, we may delete, anonymize, aggregate, or securely dispose of it, subject to legal, contractual, technical, backup, and archival limitations.

17. Data Security

We use reasonable administrative, technical, organizational, and physical safeguards intended to protect personal information.

Safeguards may include:

• Access controls;

• Authentication;

• Password protections;

• Encryption or secure transmission;

• Vendor security requirements;

• Employee and contractor access limitations;

• Monitoring;

• Backup and recovery processes; and

• Security policies and procedures.

No website, CRM, telephone platform, AI system, cloud service, or electronic transmission method is completely secure.

We cannot guarantee absolute security.

18. Your Privacy Rights

Privacy rights vary by state and may depend on whether a particular privacy law applies to Vesta Value, the consumer, or the processing activity.

Depending on applicable law, you may have rights to:

• Confirm whether we process your personal information;

• Access personal information;

• Correct inaccurate information;

• Request deletion;

• Obtain a portable copy of certain information;

• Opt out of certain sales of personal information;

• Opt out of certain sharing;

• Opt out of targeted advertising;

• Opt out of certain profiling;

• Withdraw consent where applicable; and

• Appeal certain privacy-request decisions.

We may voluntarily honor certain requests even when a particular state privacy statute does not require us to do so.

To submit a privacy request, contact us using the information below.

We may take reasonable steps to verify your identity.

Certain information may be retained despite a deletion request when reasonably necessary or legally permitted, including information needed to:

• Complete a transaction;

• Maintain required business records;

• Document consent or an opt-out;

• Prevent fraud;

• Protect legal rights;

• Comply with law; or

• Protect another person's rights.

We will not unlawfully discriminate against a person for exercising an applicable privacy right.

19. State Privacy Laws

Because our website is available nationwide, residents of different states may have different privacy rights.

Where applicable, we intend to comply with state privacy laws governing our processing activities, including applicable requirements concerning:

• Privacy notices;

• Access;

• Correction;

• Deletion;

• Portability;

• Targeted advertising;

• Sale or sharing;

• Sensitive information;

• Consent;

• Data security;

• Appeals; and

• Recognized opt-out mechanisms.

Whether a particular state privacy law applies may depend on statutory thresholds, the nature of the information, the purpose for which it is processed, and other factors.

20. Browser and Advertising Controls

You may use browser, device, advertising-platform, and operating-system settings to control certain tracking technologies.

Depending on applicable law and our technical configuration, we may also provide cookie controls or other opt-out mechanisms.

Some browsers transmit “Do Not Track” signals. Because there is no universally accepted standard for all such signals, our website may not respond to every Do Not Track signal.

Where applicable law requires recognition of a legally valid universal opt-out preference signal, we intend to process that signal as required.

21. Third-Party Websites and Services

Our website or communications may link to services operated by third parties.

We do not control their privacy, security, content, or business practices.

This Privacy Policy does not govern information a third party collects directly under its own terms or privacy policy.

22. Children's Privacy

Our website and Services are intended for adults and are not directed to children under 18.

We do not knowingly solicit personal information directly from children under 18.

Information concerning a minor may occasionally appear in probate, trust, guardianship, occupancy, title, public-record, or transaction information provided by an adult or obtained from another lawful source.

We will handle such information only as reasonably necessary for legitimate business, transaction, or legal purposes.

23. Nationwide and International Processing

Vesta Value is based in Utah, United States.

Our website is available throughout the United States, and information may be processed in Utah, another U.S. state, or another jurisdiction where our service providers operate.

Information concerning a property may also be processed in the state where that property is located.

If you access our website from outside the United States, your information may be transferred to and processed in the United States or other jurisdictions whose privacy laws differ from those where you reside.

24. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in:

• Our business;

• Our markets;

• Applicable law;

• Technology;

• AI systems;

• Advertising;

• Communications practices;

• Service providers; or

• Information-processing practices.

We will post the revised Privacy Policy on our website and update the “Last Updated” date.

Where required by law, we will provide additional notice or obtain consent for material changes.

25. Contact Information

For questions about this Privacy Policy or to submit a privacy request, contact:

Vesta Value, LLC

Website: www.vestavalue.com
Email: [email protected]
Phone: 801-312-9282
Mailing Address: 7533 Center View Court, STE R, West Jordan, UT 84084
Principal Business Address: 7533 Center View Court, STE R, West Jordan, UT 84084

To opt out of promotional text messages, reply STOP.

To request that marketing calls stop, tell the caller or contact us using the information above.